文化传播的异质性分化:巴西足球的表演性释读
Heterogeneous Differentiation of Cultural Communication: Interpretation of Brazilian Football
投稿时间:2017-07-23  
DOI:
中文关键词:巴西足球  文化传播  游戏性  竞技  戏剧性
英文关键词:Brazilian football  cultural communication  gameplay  competition  theatricality
基金项目:
作者单位E-mail
路云亭 上海体育学院 体育新闻传播与外语学院 luyunting666@sina.com 
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中文摘要:
      足球是一种极易传播的游戏文化,足球在世界各地的传播大多体现出同质性,却在巴西获得了一种异质性的因素。巴西足球的特质异性来自人种的多元化,也和巴西人逍遥的文化精神相关联,又与巴西的气候及生态情况难脱干系。巴西足球给全世界民众都带来了一种超凡的技术,还展示出了热带国家特有的朝气、自由感以及灵透气质。巴西足球就此成为国家的主体精神,其品牌影响力超越了这个国家其他所有的文化类型。巴西文化只有桑巴舞和足球是世界级的,巴西文化具有单一突进的功能。巴西人没有受过战争创伤,其足球中的自由主义精神显得纯色而富有原始性。当巴西足球失去了诸多的国家威权符号的附加值后,其内在的戏剧性与游戏性就得以激活,这是巴西足球带给全世界民众的一种启示。
英文摘要:
      Football is a very easy game to be spread. The spread of football is mostly homogeneous in the world, but it has a heterogeneous factor in Brazil. The distinctive character of Brazil football comes from the diversity of ethnic groups, the unfettered cultural spirit of the people and the climate and ecology of Brazil. Brazil football brings extraordinary technique to the world’s people and demonstrates unique vitality, free feeling and nimble nature of the people of the tropical countries. It has become the main spirit of the country and its brand influence is beyond all other culture types in the country. Samba and football of the Brazilian culture are at the world’s highest level. Brazilian culture has the function of single development. Brazil has not been traumatized by war and the spirit of liberalism in football is pure and original. The internal theatricality and gameplay of Brazilian football are activated when the national authority symbols no longer exist. This is the revelation which Brazil football offers to the world’s people.
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