体育产业政策的发布对资本市场的普遍有效性研究

Is the publication of the sports industry policy universal effective in the capital market?

投稿时间：2018-01-08

DOI：

英文关键词:sport industry policy yield stock market

基金项目:教育部人文社会科学研究青年项目（13JYC890007）；2017年上海市体育社会科学研究重点课题（TYSKYJ2017007）

作者	单位	E-mail
陈卓	华东理工大学体育科学与工程学院	samc.chen@foxmail.com
陈林华	School of sports science and engineering, East China University of Science and Technology

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中文摘要:

为了了解我国体育产业政策的发布对资本市场的有效性，选取了5个近几年发布的体育产业政策，以体育为主营业务的A股上市公司为研究对象，采用事件研究法考察这些政策发布前后体育类股市的反应情况，实证后发现市场对不同政策的反应是不同的，而且并非所有体育产业政策的发布都会对体育产业股票市场产生显著的冲击。并结合国内专家的研究，进一步分析产生这种情况的原因以及作用机理，最后给出相应的结论以及启示。

英文摘要:

In order to understand the effectiveness of the publication of China's sport industry policies to the capital market, the article selects 5 policies issued recently and an A-share Chinese company whose main business is sport as the subject. By the method of event study, the response of the sport industry market before and after the issue of the policies was observed. It is discovered after the empirical study that the response of the market to the different policies is different. And not all the publication of the sport industry policies will generate a notable impact on the stock market of sport industry. Based on the research achievements of the domestic experts, the article further analyzes the cause and mechanism of the case and comes to the corresponding conclusion and inspiration.

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