互联网体育媒体的资本困境与产业联动
Capital Difficulties and Industry Linkage of Internet Sports Media
投稿时间:2018-09-12  
DOI:
中文关键词:体育媒体  资本运营  联动报道  产业融合
英文关键词:sports media  capital operations  linkage reporting  industry integration.
基金项目:
作者单位E-mail
杨赫 上海体育学院 体育休闲与艺术学院 572448454@qq.com 
杜友君 上海体育学院 体育新闻传播与外语学院 15879865@qq.com 
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中文摘要:
      庞大资本的介入加速了互联网体育媒体的产业化发展,却也暴露出媒体自身在运营管理和盈利能力方面的短板。主要运用文献资料法和案例分析法,针对互联网体育媒体的资本运作难题,创新性地提出产业联动的概念和基本路径。研究认为:现阶段,单一体育媒体难以形成寡头垄断,体育公司涉足媒体行业的条件尚不成熟,互联网体育媒体之间需要通过产业联动的方式,解决普遍存在的资本运作问题;互联网体育媒体的渠道优势明显、市场空间充沛,在实现政府宏观规制的基础上,能够形成有效的产业联动。最后,基于媒体体育理论的研究框架,梳理互联网体育媒体在赛事版权、品牌定位、人才流通、内容生产、投资和融资等层面的联动路径,对未来互联网体育媒体的发展起到引导性作用。
英文摘要:
      The involvement of large capital in Internet sports media has accelerated the industrialization of Internet sports media, but also exposed its shortcomings in terms of operations management and profitability. This paper mainly uses literature review method and case analysis method to innovatively propose the concept and basic path of industry linkage against capital operation difficulties of Internet sports media. The study believes that at this stage, it is difficult for a single sports media to realize oligopoly. The conditions for sports companies to get involved in the media industry are not yet mature. Therefore, Internet sports media needs to solve the existing common capital operation problems through industry linkage; Internet sports media has distinct channel advantages and abundant market space. Therefore, on the basis of realizing government's macro regulations, an effective industry linkage can be formed. Finally, based on the research framework of media sports theories, the study sorts out the linkage paths of Internet sport media in the aspects of game copyright, brand positioning, talent turnover, content production, investment and financing, which provides guidelines for the development of Internet sports media in the future.
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