区块链技术在竞赛表演业中的应用、困境与实现路径

Application, Dilemma and Implementation Path of Blockchain Technology in Competition and Performance Industry

DOI：10.12064/ssr.20200502

英文关键词:blockchain competition and performance industry innovative application implementation path sports industry high quality development

基金项目:国家社会科学基金重大项目（19ZDA355）。

作者	单位
崔芳铭	上海体育学院上海运动与健康产业协同创新中心，上海 200438 。
黄海燕	上海体育学院上海运动与健康产业协同创新中心，上海 200438 。

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中文摘要:

运用文献资料法和逻辑分析法，探寻我国竞赛表演业发展存在的问题，以及区块链技术在竞赛表演业当中的应用选择模式与困境。发现：我国竞赛表演业存在赛事IP保护不到位，IP价值变现手段单一，以及消费者与体育IP关联缺失等问题。认为：“区块链+竞赛表演业”模式存在自身技术尚未完善、政策跟进不及时、复合型人才短缺以及应用理念不明确等困境。最后从顶层设计、技术研发、行业标准和人才培养4个维度提出我国竞赛表演业区块链应用的实现路径。

英文摘要:

This paper uses the methods of literature review and logical analysis to explore the problems existing in the development of China's competition and performance industry, as well as the application selection mode and the dilemma of the blockchain technology in the competition and performance industry. It is found that there are some problems in China's competition and performance industry: insufficient protection of event IP, single means of realizing IP value, and lack of connection between consumers and sports IP. It is believed that the mode of "blockchain + competition and performance industry" has many problems, such as imperfect technology, untimely policy follow-up, shortage of interdisciplinary talents and unclear application concept. In view of these problems, the implementation path of blockchain application in China's competition and performance industry is proposed from the four dimensions: top-level design, technology research and development, industry standards and personnel training.

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