体育赛事多元主体参与困境和策略研究

Research on the Difficulties and Strategies of Multi-subject Sports Event Participation

DOI：10.12064/ssr.20210305

英文关键词:sports events multiple subjects participation mechanism

基金项目:国家社会科学基金项目(15BTY080)；广东省社会科学基金项目(GD19CTY07)

作者	单位
朱洪军	华南师范大学体育科学学院,广东广州 510006 。
华康	华南师范大学体育科学学院,广东广州 510006 。

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中文摘要:

体育赛事高质量发展是推动体育产业成为国民经济支柱性产业的根本保证。为实现体育赛事多元主体的有效参与，面对赛事社会运营主体准入门槛高，通过保护性开发、放开赛事无形资源、优化赛事审批服务、降低赛事社会运营主体准入资质等举措降低准入门槛；面对多元主体参与赛事路径狭窄，通过建立赛事社会运营主体的赛事公共服务标准、技术服务标准及社会大众参与机制，扩大赛事参与路径；面对赛事信息发布效率低，建立多渠道的体育赛事信息精准发布机制，增强信息发布的影响力；针对多元主体参与赛事积极性不足，则从规划、财政扶持、加强知识产权保护、营造赛事环境等政策扶持角度，切实维护多元主体的基本利益。

英文摘要:

The high-quality development of sports events is the fundamental guarantee to make sports industry into a pillar industry in national economy. Facing the high entry threshold for social operators of sports events, measures can be taken to realize the effective participation of multiple subjects, including protective development, opening intangible event resources, optimizing examination and approval services, decreasing the entry qualification of social operators of sports events, etc. Facing the narrow participation path of multiple subjects in sports events, it is suggested to establish sports events service standards for social operators, technical service standards and public participation mechanism to expand the participation approach of sports events. Facing the low efficiency of event information release, it is proposed to establish a multi-channel accurate release mechanism of sports event information to enhance the influence of information release. With regard to the inactive participation of the multiple subjects, it is necessary to provide policy support by making projects, offering financial support, strengthening the protection of intellectual property rights, and creating an event environment to earnestly safeguard the basic interests of multiple subjects.

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