以数字技术破解我国冰雪体育旅游发展的现实困境及对策建议
Research on the Path of Digital Empowerment in the Development of Ice and Snow Sports Tourism
  
DOI:10.12064/ssr.2021092401
中文关键词:冰雪体育旅游  数字赋能  智慧旅游
英文关键词:ice and snow sports tourism  digital transformation  smart tourism
基金项目:
作者单位
林章林 上海体育学院 经济管理学院,上海 200438 
柳宗辉 上海体育学院 经济管理学院,上海 200438 
刘元梦 上海体育学院 经济管理学院,上海 200438 
张思帆 上海体育学院 经济管理学院,上海 200438 
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中文摘要:
      体育旅游市场的融合发展和2022年北京冬奥会都为我国冰雪体育旅游的大发展带来了契机。云计算、大数据、物联网等新型数字技术的快速发展为体育旅游的转型升级提供了技术准备,为我国冰雪体育旅游市场的既有问题提供了新的解决方案。基于市场需求—数字技术二元驱动模式,以数字技术作为冰雪体育旅游转型的“助推器”破解我国冰雪体育旅游发展中的现实困境,构建了数字技术在冰雪体育旅游领域应用的基本技术框架。利用数字技术可实现对冰雪体育游客的定制服务,丰富冰雪体育旅游的参与形式和提升冰雪体育旅游的管理能级,并有针对性地提出提高政府服务与监管能力、建立冰雪体育旅游数据库、完善基础设施的投资建设、深度开发“冰雪+”新产品的政策建议。
英文摘要:
      The integrated development of the sports tourism market and the 2022 Beijing Winter Olympics have brought opportunities for the development of the ice and snow sports tourism in China. The rapid development of new digital technologies such as cloud computing, big data, and the Internet of Things not only prepares technically for the transformation and upgrading of sports tourism, and but also provides new solutions to the existing problems in China's ice and snow sports tourism market. Based on the dual drive model of market demand and digital technology, taking digital technology as the "booster" for the transformation of ice and snow sports tourism to resolve the practical dilemma in the development of ice and snow sports tourism in China, this study constructs the basic technical framework for the application of digital technology in the field of ice and snow sports tourism. The use of digital technology helps to realize customized services for ice and snow sports tourists, enrich the forms of participation in ice and snow sports tourism, and improve the management of ice and snow sports tourism. Accordingly this study puts forward policy suggestions on improving government service and supervision capabilities, establishing ice and snow sports tourism database, improving infrastructure investment and construction, and promoting in-depth development of new "ice and snow +" products.
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