|
| 体育偶像崇拜：作为动物性的人 |
| Sports Idol Worship: Being the Human Being of Animality |
| Received:October 16, 2017 |
| DOI： |
| 中文关键词:体育偶像崇拜 动物性 本能 符号 想象 文化 |
| 英文关键词:sports idol worship animality instinct symbol imagination culture |
| 基金项目: |
|
| Hits: 2688 |
| Download times: 3861 |
| 中文摘要: |
| 采用文本分析法，将体育作为传播活动，对体育偶像崇拜现象进行了符号学分析和阐释学解读。认为体育偶像崇拜是体育的传播效果，其前提是体育是人的动物性本能，受众对偶像进行崇拜是为了满足超越与安全感的心理需求，偶像的本质是崇拜者群体的首领，偶像崇拜心理主要通过想象产生，作为人类活动，体育偶像崇拜有明显的文化特征。 |
| 英文摘要: |
| Using textual analysis and considering sports as a communication activity, the article analyzes the phenomenon of sports idol worship with semiology and hermeneutics. It concludes that sports idol worship is the communication effect of sports on the premise that sport is the animalic instinct of human being. Audience worship their idols in order to satisfy their psychological needs of transcendence and security. Idol is actually the chief of idolater group.The mentality of idol worship is caused by imagination. As a human activity, sports idol worship has obvious cultural characteristics. |
| View Full Text View/Add Comment Download PDF reader |
| Close |
