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| 体育赛事承办方信用的指标体系研究 |
| Credit Index System of Sport Events Organizers |
| Received:August 03, 2017 |
| DOI： |
| 中文关键词:体育赛事 承办方信用 评价指标 指标体系 |
| 英文关键词:sport event index system Delphi method AHP |
| 基金项目:“上海市浦江人才计划”资助项目（16PJC074） |
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| 中文摘要: |
| 我国体育赛事审批权取消后，商业性群众性赛事乱象丛生。为了规范赛事市场，以国内外有关中小企业信用评级指标体系及指标体系构建的研究为基础，运用德尔菲法对10位体育赛事领域内的专家进行3轮咨询得出包括企业基本情况、业务情况、信用信息记录在内的3个一级指标、7个二级指标及16个三级指标，并采取层次分析法进行运算得到各级指标权重，从而构建体育赛事承办方信用的指标体系，以达到规范赛事市场的目的。 |
| 英文摘要: |
| The paper is based on the phenomenon of the chaos in commercial mass events after the cancellation of the approval rights of sport events. In order to standardize the event market and based on the related credit rating systems of small and medium-sized enterprises and the researches on the construction of the index systems at home and abroad, the author, using Delphi method, made three rounds of consultation to 10 experts in the field of sport events. Three first-degree indicators, seven second-degree indices and sixteen third-degree indexes of the basic information of enterprises, business condition and credit records are obtained. Analytic hierarchy process (AHP)is used to calculate the weight of the different indicators. Thus the credit index system of sport event organizers is established for the purpose of standardizing the sport event market. |
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