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| 户外运动产业的需求挖掘与价值创新策略 |
| Demand Exploitation and Value Innovation of Outdoor Sports Industry |
| Received:April 13, 2007 |
| DOI： |
| 中文关键词:户外运动 产业 需求挖掘 价值创新 |
| 英文关键词:outdoor sports industry demand exploitation value innovation |
| 基金项目:国家自然科学基金资助项目（70572067）之阶段成果 |
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| 中文摘要: |
| 通过对我国户外运动产业现状的考察与反思,分析了我国户外运动市场消费者需求特征，并提出了基于户外运动市场需求特征的价值创新策略。 |
| 英文摘要: |
| Upon the investigation on the status quo of the outdoor sports industry in China, the paper analyzes the demand characteristics of the consumers in China抯 outdoor sports market. On the basis of those characteristics, it suggests the tactics for value innovation. |
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