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| 2008年北京奥运会观战旅游品牌的开发 |
| Analysis on Extending Competitive Sports Training Life of Elite Athletes |
| Received:September 07, 2007 |
| DOI： |
| 中文关键词:北京 旅游 奥运会 品牌 开发 |
| 英文关键词:Beijing the Olympics tourism brand development |
| 基金项目: |
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| 中文摘要: |
| 通过对北京奥运观战旅游品牌的概念、内涵的阐述，分析了北京奥运会观战旅游品牌营销主体与基本策略，并提出北京奥运会观战旅游品牌开发操作策略制定的重要途径。 |
| 英文摘要: |
| Through the interpretation on the concept and connotation of the game-watching tourist brand of 2008 Beijing Olympic Games, the paper analyzes the main marketing agencies and basic marketing tactics of the game-watching tourist brand. It suggests the major ways for deciding the operation tactics of the development of game-watching tourist brand of Beijing Olympic Games. |
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