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| 体育强国的文化解读 |
| Cultural Explanation of a Sports Power |
| Received:June 25, 2009 |
| DOI： |
| 中文关键词:体育强国 文化基因 文化传播 文化权力 |
| 英文关键词:sports power cultural gene cultural communication cultural power |
| 基金项目:2009年上海体育社会科学、决策咨询项目（TYSKYJ2009076） |
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| 中文摘要: |
| 从文化研究视角论述了要成为体育强国在中国传统体育文化基因上的可能性，继承传统体育文化模式的必要性，提升体育文化竞争力的策略性，以及争取世界体育文化话语权的重要性。 |
| 英文摘要: |
| From the view of cultural study, the paper expounds the possibility of becoming a sports power on the culturl genes of Chinese traditional sports, the necessity of inheriting the cultural patterns of Chinese traditional sports, the strategy of promoting the competitive power of sports culture and the significance of achieving the world sports cultrual power. |
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