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澳洲联盟式橄榄球职业联赛历史演变与市场运营探析 |
Development of NRL and Market Operation |
Received:April 27, 2010 |
DOI: |
中文关键词:澳洲 联盟式橄榄球 历史演变 运营 管理 |
英文关键词:Australia rugby league history operation management |
基金项目:上海市教育委员会科研创新资助项目 |
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中文摘要: |
澳洲联盟式橄榄球全国职业联赛是澳洲最为成功、火爆的职业联赛,本文试图从其历史、球队建设、赛事结构与规则、商业开发和赞助、电视转播等几方面进行简要分析和梳理,以期对我国的各种职业联赛有所启迪。 |
英文摘要: |
The National Rugby League (NRL) is the most successful and attractive professional league in Australia. The paper analyses NRL in respects of history, team construction, league structure and regulations, marketing and sponsorship and TV broadcast so as to help the development of the different professional leagues in China. |
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