| By the ways of statistics and questionnaire, the article analyzes the evaluation of Shanghai sports tourism quality. The result shows that the evaluation indicators of Shanghai sports tourism quality are composed of competition quality, accommodation quality, city quality, citizens quality and resources quality. The tourists from home and abroad speak highly of the competition quality in Shanghai. It is recommended to further integrate the resources of sports and tourism in Shanghai, create a unique integral image of Shanghai sports tourism, strengthen the marketing operation of sports tourism enterprises and enhance the promotion of sports tourism in Shanghai. |
