上海市社区体育俱乐部市场化运作的现状

Status Quo of the Market-Oriented Operation of Shanghai Community Sports Clubs

投稿时间：2010-02-12

DOI：

英文关键词:Shanghai community sports club marketization public benefit

基金项目:2009年度上海市体育局体育社会科学、决策咨询项目（TYSKYJ2009009）

作者	单位
裴新贞	上海市徐汇区体育局
李燕
陆前安
张燕蔚

摘要点击次数: 2845

全文下载次数: 3844

中文摘要:

采用文献资料法、问卷调查法、访谈法、统计分析等方法对社区体育俱乐部市场化运作必要性、基本模式进行理论剖析，通过对上海市社区体育俱乐部市场化运作理念、模式、发展瓶颈3个方面的现状调研分析，进而从俱乐部自身、政府、社会3个方面提出社区体育俱乐部市场化运作未来发展对策与建议。

英文摘要:

By the methods of literature study, questionnaire, interview and statistical analysis, the article makes a theoretical analysis of the necessity and basic model of the market-oriented operation of the community sports clubs. Based on the survey of the concept and mode of the market-oriented operation of Shanghai community sports clubs and the factors restricting the development, the article puts forward some measures and recommendations for the future development of the market-oriented operation of community sports clubs from the aspects of the club itself, government and society.

查看全文查看/发表评论下载PDF阅读器

关闭