关于构建上海市商业性体育赛事市场景气指标体系的研究

On Constructing a Market Prosperity Index System of Shanghai Commercial Sport Events

DOI：

英文关键词:Shanghai commercial sport event market prosperity index system

基金项目:上海体育学院研究生创新项目资助

作者	单位
刘倩	上海体育学院经济管理学院
陈锡尧

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中文摘要:

采用文献资料法、逻辑分析法、专家调查法等研究方法,提出构建上海市商业性体育赛事景气指标体系,并从上海市体育赛事市场发展背景、商业性体育赛事市场发展环境、构建市场景气指标体系的重要作用的角度阐述构建景气指标体系的必要性,分析了上海市商业性体育赛事市场景气分析的内容,初步选择了相应的指标,并就构建景气指标体系存在的困难提出了相应的对策。

英文摘要:

By the methods of literature study,logic analysis and expert investigation,the article suggests constructing a market prosperity index system of Shanghai commercial sport events.Based on the development background of Shanghai sport event market,development environment of the commercial sport event market and the importance of constructing a market prosperity index system,the article expounds the necessity of forming a prosperity index system.It discusses the contents of the market prosperity analysis of Shanghai commercial sport events,tentatively selects the corresponding indices and puts forward some suggestions on solving the existing problems in constructing a prosperity index system.

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