上海五星体育广播节目现状与发展

Status Quo and Development of the Broadcasting Programs of Shanghai Five-Star Sports Channel

DOI：

英文关键词:Shanghai sports broadcasting program characteristics development

基金项目:2012年上海体育社会科学、决策咨询课题（TYSKYJ2012124）

作者	单位
洪超	上海体育学院
陈国强	上海体育学院

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中文摘要:

以五星体育广播节目为研究对象，分析其发展现状及其在转播的内容和转播方式、专题节目、新闻节目等方面的特点与优势，指出五星体育广播的现有节目存在专题类节目选题重复、节目策划环节放弃听众互动、线下活动未能常态化、健康类节目缺少社会互动等问题，并针对存在的问题提出具体策略。

英文摘要:

Taking the broadcasting programs of Five-Star Sports as the subject, the paper analyzes its development status and the characteristics and advantages of its broadcasting contents and means, special and news programs, etc. It points out the existing problems of the repetition of topic selection in special programs, giving up audience interaction in program planning, lack of normalization in the off-line activities and insufficient social interaction in health programs. The corresponding suggestions are put forward.

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