武术在韩国传播现状及推广策略

Communication Status Quo and the Promotion Strategy of Wushu in Korea

DOI：

英文关键词:wushu Korea communication status promotion strategy

基金项目:四川省社会科学院理论创新项目研究成果(cx201312)

作者	单位
刘天宇	韩国国立群山大学
吴然丰

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中文摘要:

以武术运动发展较早的韩国为调查对象，采用文献分析、问卷调查、数理统计等方法，对韩国习武对象、武术在韩传播外部环境、韩国武术发展现状等方面展开定性与定量分析。在此基础上，结合当前国际环境和武术的民族特性，从传播者、传播内容、传播媒介、受众、传播效果等5个方面提出官方民间传播者应协调发力、传播内容兼顾表里与平衡、丰富传播媒介与表达方式、关注两类受众调整传播策略、根据传播效果改善传播生态等中国武术的对外推广策略。

英文摘要:

Taking Korea, where wushu development has a relatively long history, as the subject and by the methods of literature study, questionnaire and statistics, the paper makes a qualitative and quantitative analysis of the Korean wushu practitioners, the external environment of wushu communication and the development status of wushu in Korea. According to the current international environment and the national specialty of wushu, the paper puts forward the promotion strategy for Chinese wushu from the five aspects of spreader, communication content, communication media, audience and communication effect. The strategy includes making joint efforts by both authoritative and civil spreaders, giving consideration to both the balance and outside-and-inside contents of communication, enriching communication media and expression means, paying attention to the two kinds of audience and adjusting communication strategy, improving communication ecology according to communication effect, etc.

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