社会责任视域下体育彩票业利益相关者分析

Analysis of the Stakeholders of the Sports Lottery Industry from the Perspective of Social Responsibility

DOI：

英文关键词:sports lottery industry social responsibility stakeholder

基金项目:国家体育总局体育哲学社会科学研究项目（1840SS13001）；上海市浦江人才计划项目（13PJC092）；上海市教委创新（文科重点）（14ZS134）

作者	单位
李海	上海体育学院经济管理学院

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中文摘要:

体育彩票机构是当前我国体育彩票业履行社会责任的承担主体，包括彩民、政府机构、体育彩票销售人员、社区、彩票学术研究机构、彩票供应商、媒体等在内的体育彩票业利益相关者为承担客体。体育彩票机构对彩民的社会责任主要包括产品、宣传、服务、监管和救助责任；对政府机构的责任主要体现在获取公益金和税收收入，同时增加社会就业岗位上；保证体育彩票销售人员合理的收入、各类培训的参与机会、销售网点及时的信息公布、科学合理的网点布局和稳定的销售系统等，是对销售人员应履行的社会责任；对社区的责任主要是筹集体育彩票公益金为社区做各类公益、慈善活动，在社区进行彩票的公益性宣传，普及彩票的知识，使社区居民树立起正确、健康的彩票观念。

英文摘要:

Sports lottery Agency is the main body shouldering social responsibility in current China’s sports lottery industry, including the stakeholders of lottery buyers, government agencies, sports lottery sellers, community, academic lottery research institutes, lottery suppliers, media, etc. The social responsibility of the sports lottery agency to the lottery buyers mainly includes product, promotion, service, supervision and rescue. Its responsibility toward the government includes obtaining welfare chest and revenues and helps increase employment. Guaranteeing the reasonable income of the lottery sellers, organizing different kinds of training, timely information distribution of the sales outlets, scientific and appropriate outlet locations and the stable sales system is its social responsibility toward the lottery sellers. Its responsibility to the communities can be reflected in collecting sports welfare chest for the different welfare and charity events, staging lottery welfare promotion in the communities, popularizing the knowledge of lottery and helping community residents form a correct and healthy concept of lottery.

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