基于收益管理视角的上海体育场馆运营策略研究

Operation Tactics of Shanghai Sports Facilities from the Perspective of Revenue Management

DOI：

英文关键词:Shanghai revenue management sports facilities operation tactics

基金项目:2014年上海市体育社会科学决策咨询课题（TYSKYJ2014072）

作者	单位
钟伟	上海商学院
姜红	Shanghai Business School

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中文摘要:

采用文献资料法、实地考察法以及专家咨询法，结合上海体育场馆的基本情况和存在问题，以提升上海体育场馆运营的专业化水平和文化大都市内涵为目标，以收益管理理论为主线，借鉴星际酒店收益管理的成功经验，重点在空间和时间利用、动态定价、销售渠道优化等方面探讨上海体育场馆经营改革的发展之路。

英文摘要:

Based on the status of Shanghai sports facilities and the existing problems, the article focuses on revenue management by the means of literature study, field observation and expert consultation. With reference to the successful experience of the star-rated hotels in revenue management, it lays emphasis on the use of space and time, dynamic pricing and the optimization of sales channels so as to explore the road of the operation reform of the Sports facilities in Shanghai.

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