浙江省马拉松越野赛的现状及发展对策研究

Study on the Status Quo of the Marathon Races in Zhejiang Province and the Related Measures

DOI：

英文关键词:marathon cross country race status quo measure

基金项目:2015年上海市体育社会科学决策咨询项目（TYSKYJ2015060）

作者	单位
崔岿	复旦大学附属中学
陈丹丹	上海体育学院体育新闻传播与外语学院

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中文摘要:

本文以2015年浙江开化国家公园越野赛和宁波山地马拉松为例，运用文献资料法、访谈法、问卷调查法等研究方法对两场赛事的现状和参与者进行研究，调查越野跑参与者的年龄、收入、学历、来源地等基本特征，并发现参与者开始训练时间和参赛经历等特点。研究认为，未来马拉松越野赛在赛事方面应加强赛道规划、项目设置、赛事难度、比赛日期、天气因素、医疗服务、救援力量。在服务方面应提高信息提供、赛事服务、志愿者服务。在赛事开发方面，丰富媒体宣传及公关活动，因地制宜，结合旅游、商贸，开发相关衍生产品，降低办赛经济压力。

英文摘要:

Taking the examples of Kaihua National Park Cross Country Race and Ningbo Mountain Marathon in Zhejiang Province in 2015, and by the methods of literature study, interview and questionnaire, the paper focuses on the status quo of the two races and the participants, including the participants’ age, income, educational background and origin, as well as their training years and competition experience. The result shows that the future marathon should be further improved in track planning, item establishment, difficulty of race, date of race, weather, medical service and rescue force. The services of information supply, event service and volunteer service should be upgraded. As to the event marketing, media promotion and public activities should be enriched. The related derivative products should be developed combining with tourism, commerce and trade so as to reduce the economic pressure of hosting an event.

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