上海市英式橄榄球运动发展对策研究

Study on the Means of Developing Rugby in Shanghai

DOI：

英文关键词:Shanghai rugby promotion and development means

基金项目:2014年上海市体育社会科学决策咨询课题（TYSKYJ2014052）

作者	单位
徐辉	上海体育学院

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中文摘要:

本文以英式橄榄球运动为背景，运用文献资料法、问卷调查法、专家访谈法等研究方法，研究英式橄榄球在上海推广与发展的现状，提出使该项运动在上海得到更好推广和发展的对策。研究发现：橄榄球场地少，师资薄弱，橄榄球项目资源分布极不平衡等情况，限制了英式橄榄球在上海的普及；上海大学生对英式橄榄球的认知大多偏于感性，但参与橄榄球运动的意愿较强；英式橄榄球爱好者中男性居多，且偏年轻化；橄榄球运动具有强身健体和情绪宣泄功能已被橄榄球爱好者所认同；上海市英式橄榄球队由原先从事田径等项目的学生运动员组成，文化学习压力大、身体改造要求高、专项训练内容多、训练时间不够用、比赛机会很难得，是影响队员竞技水平提高和整体实力提升的主要因素。本文从社会推广和学校普及橄榄球运动，以及竞技橄榄球队伍发展3个方面，对上述问题进行理性分析，在此基础上制定相应的对策，以促进英式橄榄球在上海更好的推广与发展。

英文摘要:

By the methods of literature study, questionnaire and expert interview, the paper focuses on the promotion and development of rugby in Shanghai in order to help the promotion and development of the sport in Shanghai. The result of the study shows that the problems of less rugby fields, weak coaching staff and imbalance of rugby resources distribution have limited the popularization of the sport in Shanghai. The awareness of rugby of the Shanghai university students is mostly perceptual, but they have strong will of playing rugby. Most of the rugby lovers are male and young. It is accepted by the rugby favorites that rugby has the function of keeping fit and venting emotion. Shanghai rugby teams are composed of the students of former track and field athletes, who are burdened with the pressure of study. They are facing the problems of body modification, too many contents of specific training, less training time and little competition opportunities. Those problems are the main factors affecting players’ performance and the upgrade of the overall strength of the teams. The paper makes rational analysis of the above-mentioned problems from the three aspects of social marketing, popularizing rugby in schools and the development of competitive rugby teams. The corresponding means for the promotion and development of rugby in Shanghai is worked out.

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