基于“钻石模型”的环巢湖地区体育旅游产业发展要素与机理研究

Research on the Factors and Mechanism of the Development of Sports Tourism Industry around Chaohu Area Based on the “Diamond Model” Theory

DOI：

中文关键词:环巢湖钻石模型体育旅游产业

英文关键词:around Chaohu diamond model sports tourism industry

基金项目:2014年教育部人文社会科学基金项目（14YJC890021）；2013年上海市哲学社会科学规划项目（2013ETY001）；2013年上海市浦江人才计划资助项目（13PJC094）

作者	单位
江厚红	上海体育学院经济管理学院
齐超

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中文摘要:

依据迈克尔?波特的“钻石模型”理论，结合环巢湖地区的体育旅游产业发展现状，从生产要素、需求状况、相关产业、战略与结构竞争、政府行为与机遇等5个维度，深入剖析该区域体育旅游产业的发展机理及要素间关系，发现：实体性要素集聚、旅游劳动力集约化水平提高、渗透性要素增加以及经营管理模式优化，促进三位一体模式的形成；政府的利好政策进一步推动渗透性生产要素和组合性生产要素的集中；在消费者的多元化需求和生产要素形态改变的双重影响下，3种要素将在内外部环境优化中实现循环演进发展。最后，为未来环巢湖地区的体育旅游产业如何实现产业转型并得到循环发展提出对策建议。

英文摘要:

According to the theory of “Diamond Model” put forward by Michael Porter, and combined with the development status of the sports tourism industry around Chaohu area, the paper elaborates on the development mechanism of the sports tourism industry in that area and the relations between the different elements from the five dimensions of production factors, demand status, related industries, competition strategy & structure and government actions & opportunities. It is discovered that the aggregation of the substantive elements, the improvement of tourism labor intensive level, the increase of permeable elements and the optimization of business management mode help the formation of a trinity model. The good policies of the government further encourage the accumulation of the permeable productive elements and compositional productive factors. Under the double effects of the consumers’ diversified demands and the changes of productive factor forms, the three factors will achieve a circulative evolution development amidst the optimization of internal and external circumstances. Suggestions are put forward for the future industry transformation and circulative development of the sports tourism industry around Chaohu area.

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