NBA球衣中国市场及消费者一般性调查分析

General Investigative Survey and Analysis ofthe China Market and Consumers of NBA Jerseys

DOI：

英文关键词:NBA jersey survey China market

基金项目:

作者	单位
王林曦	美国旧金山金门大学经济学院

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中文摘要:

NBA球衣随着NBA联盟全球化的发展而进入中国市场，并日益受到消费者的青睐。尽管坐拥巨大的市场潜力，但目前为止在我国还未有针对NBA球衣这一细分市场的市场调查类分析报告。本文运用问卷调查法等研究方法，以网络问卷形式对这一具体商品进行一般性市场和消费者调查，并对统计结果做出相应分析。

英文摘要:

NBA jerseysare entering China market through NBA League's global development, and the Chinese consumers have shown strong interest in this product. Although NBA jerseys in China have huge market potential, there is no investigative report that specifically targets this market segment up to date. By the method of online questionnaire, a general survey of themarket and consumers on this specific goods was conducted and the article makes a related analysis of the statistic results.

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