上海居民对本市大型体育赛事感知情况的调查

Investigation of Shanghai Residents' Perception towards the Impact of Major Sport Events

DOI：

英文关键词:sport events residents'perception residents'attitude city of Shanghai

基金项目:教育部“新世纪优秀人才支持计划”资助项目（NCET-12-1055）

作者	单位	E-mail
廉涛	上海体育学院体育产业发展研究院	liantao126@126.com
黄海燕	上海体育学院体育产业发展研究院

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中文摘要:

采用问卷调查法对上海市1 087名居民关于大型体育赛事影响的感知进行了研究，主要观点如下：第一，上海大型体育赛事的积极影响明显高于消极影响；第二，居民对上海举办大型体育赛事的支持态度整体上比较积极，但在行为意愿方面有所下降；居住时间、年龄、性别、职业、受教育程度以及收入水平对大型体育赛事影响（除消极的社会影响维度）的居民感知产生显著影响；支持态度方面，居住时间、性别、职业、受教育程度以及收入水平5个因素对其存在部分影响关系。建议：重视举办地居民的利益诉求，促进大型体育赛事与举办地的可持续发展；理性看待大型体育赛事的影响，进一步加强赛事规划和管理；提高居民的赛事参与度，推动申城全民健身的发展。

英文摘要:

A survey of 1087 residents was carried out in Shanghai by the means of questionnaire in order to analyze their perception towards the impact of major sports events. The result shows that the positive impact is evidently greater than the negative impact. In general, Shanghai people are actively in favor of hosting major sport events, but their behavioral readiness declines to some extent. The factors of living period, age, sex, occupation, educational background and income contribute significantly to residents’ perception of the impacts of major sport events (except the negative social impact dimension). The above-mentioned five factors also influence their attitude of support to some extent. The paper suggests that the interest appeal of the residents should be taken into account; the sustainable development of the major sport events and the host cities should be enhanced; the impact of major sport events should be regarded rationally and the event planning and management should be further improved; the participation of the residents should be encouraged continuously so as to further the development of mass fitness in Shanghai.

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