广场舞、瑜伽与体育的品味
Taste of Square Dance, Yoga and Sports
投稿时间:2017-10-16  
DOI:
中文关键词:广场舞  瑜伽  品味  媒介建构  消费社会
英文关键词:square dance  yoga  taste  media construction  consumption society
基金项目:教育部人文社会科学研究规划基金项目(15YJA890023)
作者单位E-mail
杨剑锋 上海体育学院 体育新闻传播与外语学院 体育、媒介与文化研究中心 cnrgsz@163.com 
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中文摘要:
      近年来广场舞蓬勃兴起,但引发的舆论争议持续不断。在媒介话语中,广场舞是一种粗俗、低层次的健身运动,而瑜伽则是时尚、高雅的白领运动,这种观念是由媒体建构而成的。广场舞与瑜伽的不同品味,是广场舞大妈与都市白领女性在社会结构中不同地位的符号表达。在消费时代背景下,品味经过媒体的包装,变成时尚。时尚的逻辑是消费的逻辑,是出于“欲望”而非“需要”的消费,因此它是一种彻头彻尾的欺骗。
英文摘要:
      In recent years, square dance has sprung up exuberantly, yet it has caused much controversies. In media discourse, square dance is a kind of vulgar and low-level fitness type, while yoga is a fashionable and graceful sport for female white-collars. This concept is constructed by the media. The different taste of square dance and yoga is the symbol of the different social status of dancing aunts and urban white-collar females. Under the background of a consumption society, taste packaged by the media has turned into fashion. The logic of fashion is the logic of consumption, which is the consumption out of "desire" instead of "demand". Therefore, the concept of taste here is of thorough deception.
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