| Using the methods of literature review, expert interview and logical analysis, the author makes strategic thinking on creating urban folk sporting event brand in terms of its implication, significance, resource conditions and implementation path. Research shows that: The urban folk sports event brand construction involves brand quality, image, culture, communication, innovation and environment, etc. At present, the brand construction of urban folk sports events has strategic significance for promoting the regeneration of folk culture, flourishing tourism market, enhancing cultural consciousness and highlighting responsibility. In view of the construction basis, the urban folk sports event brand construction has such resource conditions as prominent regional characteristics, diverse types and distinct levels, strong wil-lingness to consume, and rich experience in government administration. Finally, the author puts forward the strategic ideas of refining the quality implication of the brand, shaping the image of the brand, broa- dening the spread of the brand, strengthening the cultivation of the brand culture, intensifying the innovation of the brand and accelerating the construction of the brand environment. |
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