体育用品制造业服务化的模式创新与实现路径

Model Innovation and Realization Path of Service-orientation in Sporting Goods Manufacturing Industry

DOI：10.12064/ssr.2022042002

英文关键词:sporting goods manufacturing industry service-oriented model innovation sports industry

基金项目:国家社科基金后期资助项目(20FTYB013)；教育部后期资助项目(21JHQ086)

作者	单位
林舒婷	武汉体育学院经济与管理学院,湖北武汉 430079
沈克印	武汉体育学院经济与管理学院,湖北武汉 430079 ；湖北体育产业研究中心,湖北武汉 430079

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中文摘要:

随着我国经济进入高质量发展阶段，“服务型制造”成为多因素驱动下制造业实现高质量发展的新路径，我国体育用品制造业也亟待加快产业服务化的转型升级，进一步提高产业附加值与市场竞争力。运用文献资料法、专家访谈法等，剖析当前体育用品制造业服务化模式创新的驱动因素，并进行产业模式创新阐释。在服务要素的引领之下，与之结合的新兴技术、数据要素、劳动力需求在制造模式、资源配置模式以及人才培养模式上凸显了服务型制造的时代性与创造性；由绿色理念、新业态及区域合作引导了体育用品消费模式、社会投资模式以及进出口贸易模式的变革。基于体育用品制造业服务化发展现状，提出：应当加大数字科技的应用，提高产品研发力度；激发消费者参与热情，驱动价值共创；融合中国传统文化，丰富品牌内涵；加大服务型人才的培养力度，优化人才队伍。

英文摘要:

As China′s economy enters a stage of high-quality development, "service-oriented manufacturing" has become a new path for the manufacturing industry to achieve high-quality development dri- ven by multiple factors. China′s sporting goods manufacturing industry also urgently needs to accelerate the transformation and upgrading of industrial service, and further improve industrial value added and market competitiveness. This paper analyzes the driving factors of service model innovation in sports goods manufacturing industry and elaborates on the industrial model innovation by using the methods of literature review and expert interview. Combined with service elements, the emerging technologies, data elements and labor demand highlight the timeliness and creativity of service-oriented manufacturing in manufacturing model, resource allocation model and talent training model. The green concept, new business form and regional cooperation have led the model transformation of sports goods consumption, social investment and import and export trade. Based on the current situation of sports goods manufacturing service development, the study proposed the following suggestions: to increase digital technology application to improve product research and development; to arouse consumer participation enthusiasm to drive value co-creation; to integrate traditional Chinese culture to enrich brand implication; to promote the training of service-oriented talents to optimize the talent team.

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