时代的体育景观——2024年巴黎奥运会项目图标的视觉呈现与功能性分析

The Sports Landscape of the Times-Visual Presentation and Functional Analysis of Sports Pictograms of the 2024 Paris Olympic Games

投稿时间：2023-12-14

DOI：10.12064/ssr.2023121401

中文关键词:巴黎奥运会项目图标视觉呈现功能

英文关键词:Olympic Games sports pictogram visual presentation function

基金项目:

作者	单位
李雯雯	武汉体育学院体育教育学院，湖北武汉 430079
程茜	湖北中医药大学体育健康学院，湖北武汉 430065

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中文摘要:

奥运会项目图标是奥运会体育项目的图形展现，代表了每届奥运会的面貌和主办国的国家形象。通过文献资料法，梳理了项目图标的视觉呈现和功能的演变历程。总体而言，图标的形成和发展与奥运会赛事、社会科技发展以及主办国的文化紧密结合。与往届经典图标对比，2024年巴黎奥运会图标设计改变了以往项目图标的视觉呈现形式，在图标中呈现体育器材以凸显体育项目。图标以“荣誉徽章”的样式凸显了情感联结功能，既体现了每个体育项目的独特内涵，又让参与奥运会的人们团结在一起，提升了人们在奥运会中的情感体验，满足了时代多元化的需求。

英文摘要:

The Olympic Sports pictogram is a graphic presentation of the Olympic sports, representing the feature of each Olympic Games and the national image of the host country. This paper reviews the changes of visual presentation of sports pictograms and the evolution of pictograms functions. In sum, the formation and development of pictograms are closely related to the Olympic Games, the development of social technology and the culture of the host country. In contrast to the previous classic pictograms, the 2024 Paris pictograms design has changed the visual presentation form with sports equipment in the pictograms to highlight the sports itself. The pictograms, which emphasize the function of emotional connection in the style of "badge of honor", not only reflect the unique characteristics of each sport, but also unite people participating in the Olympic Games, enhancing their emotional experience in the Olympic Games and meeting the diversified needs of the times.

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