中国体育消费研究中几个重要问题的思辨

On Some Important Issues in the Study of Sports Consumption in China

投稿时间：2006-12-11

DOI：

中文关键词:体育消费供给

基金项目:

作者	单位
魏农建	上海大学国际工商管理学院

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中文摘要:

以经济学对消费的诠释和分析模型为出发点，辅助以社会学、心理学等研究工具，对体育消费进行“纵向”型历史的系统分析和“横向”型关联影响进行分析，并对当前和未来某个时期可能的主要消费影响因素及其比重数量关系，中国体育消费的价值链结构等方面进行必要可能的验证。

英文摘要:

Based on the explanation and analysis of economics on consumption and with the means of sociology and psychology, the article makes a vertical historical systematic analysis on sports consumption and a horizontal analysis on its association with other industries. It also tries to verify the main factors of today and future that may influence sports consumption and the degrees of their importance, as well as the value chain structure of sports consumption in China.

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