Sport value is not only the effective basis and social premise of sport existence, but also the fundamental motive force of sport development. And the value nature of sport wealth: health, fitness, education, relax & entertainment, fashion, exercise experience, pressure release, human intercourse are the 8 essential functions of sport and the value source of modern wealthy sports. To develop sport industry and unearth sport wealth means to design and develop varied and individualized sport service products and items based on the essential functions of sport and to encourage and guide people to make sport consumption substantially, symbolically and positionally. |