我国在役运动员商业价值开发的困境及其发展思路

Monitoring the Pre-Game Training of Archery

投稿时间：2007-03-28

DOI：

英文关键词:active athlete commercial activity way system policy security

基金项目:

作者	单位
张华鑫	聊城大学体育学院
田坤
赵丙军

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中文摘要:

运用文献资料调研、理论分析等方法，对我国在役运动员商业活动现行制度、完善在役运动员商业活动制度的重要性以及在役运动员商业活动现状进行了分析研究，提出我国在役运动员商业活动的发展思路及体制政策保障。

英文摘要:

By the ways of literature study and theoretical analysis, the article analyzes the current system for active Chinese athletes participating in commercial activities, the importance of perfecting the current system and the atatus quo of their participating in commercial activities. It suggests the ways for the development of the active Chinese athletes' participating in commercial activities and the systems and policies securing the development.

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