我国度假体育发展初探

Research on the Development of Vacation Sports in China

投稿时间：2009-02-25

DOI：

英文关键词:vacation sports development mode

基金项目:上海体育学院研究生教育创新基金资助项目（YJSCX2009B01）

作者	单位
杨明	上海体育学院体育人文学院
李建国

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中文摘要:

通过对我国度假体育基本内涵和发展背景的分析，发现我国度假体育发展存在的问题：理论研究尚待形成；度假体育观念尚未深入人心；度假体育供给失衡，消费观念滞后与异化；度假体育的发展可能存在不均衡等。在此基础上认为发展度假体育的基本理念是强调以人为本，彰显文化品味，规避度假体育消费中的异化。提出了选择适宜的发展模式；走非均衡的发展战略；形成市场主导、政府调控的发展路径；合理设计度假体育产品等发展度假体育的战略举措。

英文摘要:

Through the analysis of the basic connotation and development background of the vacation sports in China, the author discovered the problems in the development of China's vacation sports, such as not-yet-formed theoretical studies, limited cognition of vacation sports, unbalanced supplies of vacation sports, lagged and alien consumption concept, unbalanced development of vacation sports, etc. The article holds that the basic concept of developing vacation sports is to insist on people-oriented development, highlight cultural taste and avoid alienation in vacation sport consumption. It puts forward the strategic measures of selecting appropriate development mode, carrying out unbalanced development strategy, forming a market-oriented and government controlled development path, reasonably designing the products of vacation sports, etc.

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