Staff sports play an important role in establishing corporate culture. The article focuses on the basic functions of sports culture and the component elements of corporate culture. Based on the hypothetical models of staff participation rate, corporate culture and the component elements of corporate culture, the author made an analysis of the sample data of 72 cooperation projects. The result shows that high staff participation rate closely correlates with advanced corporate culture. Staff sports exert active influence upon corporate culture through the intermediary role of material production, behavior and spirit. |