体育赛事官方网站点击量影响因素的分析与比较

Factors Affecting the Number of Clicks in Official Sport Event Websites

投稿时间：2011-04-15

DOI：

英文关键词:sport event official website number of clicks influence factor website promotion

基金项目:

作者	单位
张峰筠	上海体育学院赛事研究中心
高东越	上海体育学院经济管理学院

摘要点击次数: 2647

全文下载次数: 3726

中文摘要:

体育赞助的相关法律问题已经成为影响和制约我国体育赞助发展的重要因素之一。通过文献资料、对比分析的方法，从多个角度对体育赞助的相关法律问题进行梳理、分析和探讨，对我国体育赞助法律规范保护提出思考和建议。

英文摘要:

Number of clicks in official sport event website reflects people抯 attention toward event and its relevant contents. Using the method of case analysis and based on the different sport event websites, the article focuses on the main factors affecting the number of clicks from the aspects of content, method, connotation and technology. It offers effective advice for improving number of clicks and maintaining customers?loyalty to the website in order to reach positive effect and improve the influence and attraction of sport events.

查看全文查看/发表评论下载PDF阅读器

关闭