职业、个人价值与观赏性体育消费行为

Analysis of Profession, Individual Value and Spectator Sports Consumption Behavior

投稿时间：2011-12-07

DOI：

英文关键词:profession individual value spectator sports consumption behavior

基金项目:

作者	单位
洪肖肖	山东大学体育学院
伊向仁

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中文摘要:

主要采用问卷调查法、比较法和统计法，通过研究职业、个人价值与观赏性体育消费的联系及消费现状来了解观赏性体育消费市场的主要影响因素。结果显示，不同职业的个人价值观没有显著性差异；不同职业的观赏性体育消费差异显著，其中政府公务员、银行职员差异尤为明显。总之，个人价值与观赏性体育消费之间有较高的相关系数，不同职业的观赏性体育消费行为有显著差异。

英文摘要:

By the methods of questionnaire, comparison and statistics, the paper focuses on the main factors affecting spectator sports consumption market through the study on the relations between profession, individual value and spectator sports consumption as well as the consumption status. The result shows that there is no significant difference between the individual value of the different professions. There exists distinct difference between the spectator sports consumption of the different professions, especially the government employees and bank clerks. In short, high correlation coefficient is observed between individual value and spectator sports consumption, while there is significant difference between the spectator sports consumption of the different professions.

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