上海市楼宇职工体育发展现状及对策 ——以静安区为例

Development Status of the Building Staff Sports in Shanghai ---- Taking Jin'an District as an Example

投稿时间：2012-01-27

DOI：

英文关键词:Shanghai staff sports status model

基金项目:2011年上海市体育社会科学、决策咨询课题（TYSKYJ2011022）

作者	单位
王肖晓	上海交通大学体育系

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中文摘要:

以上海市静安区“白领驿家”为例证，运用访谈法、数理统计法、问卷调查法和文献资料法等，探讨楼宇职工体育在现行企业社会背景下所具有的创新性、灵活性。总结现阶段上海职工体育现行发展模式及困境；以个体终身体育为视角，调查楼宇组织中职工个体运动参与与中止现状、运动兴趣及运动动机；调查职工个体对企业开展职工体育的认同度，分析中小企业独立开展职工体育活动的现状和困境；以顾客满意度（ASCI）模型为背景建立楼宇模式下职工体育满意度指数模型。

英文摘要:

Taking "White Collar Workers' Home" In Jin'an District as an example and by the methods of interview, statistics, questionnaire and literature study, the article tries to unveil the creativity and flexibility of the building staff sports under the background of present enterprise society. It summarizes the development model and the dilemma of Shanghai building staff sports. From the angle of individual lifelong sports, the author surveyed the status of individual participation and termination and the staff's interest and motivation as well as the acceptance of the individuals toward staff sports organized by enterprises. The article analyzes the status and dilemma of the medium and small enterprises in organizing staff sports and suggests using ASCI to form a model indicating satisfaction degrees of building staff sports.

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