上海市体育旅游质量评价研究

Study on the Evaluation of Shanghai Sports Tourism Quality

DOI：

英文关键词:Shanghai sports tourism quality evaluation indicator analysis

基金项目:

作者	单位
杨驰	上海体育学院
刘兵

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中文摘要:

采用数理统计、问卷调查等研究方法，对上海市体育旅游质量评价进行研究和分析。研究得出上海市体育旅游质量评价指标由比赛质量、食宿质量、城市质量、居民质量、资源质量构成，其中国内外游客对上海体育旅游的比赛质量评价最高等结论。提出了提高上海体育资源、旅游资源的结合程度，塑造上海市体育旅游独特的整体形象，切实加强体育旅游企业的市场化运作力度和加大上海体育旅游的宣传力度等建议。

英文摘要:

By the ways of statistics and questionnaire, the article analyzes the evaluation of Shanghai sports tourism quality. The result shows that the evaluation indicators of Shanghai sports tourism quality are composed of competition quality, accommodation quality, city quality, citizens quality and resources quality. The tourists from home and abroad speak highly of the competition quality in Shanghai. It is recommended to further integrate the resources of sports and tourism in Shanghai, create a unique integral image of Shanghai sports tourism, strengthen the marketing operation of sports tourism enterprises and enhance the promotion of sports tourism in Shanghai.

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