Taking Korea, where wushu development has a relatively long history, as the subject and by the methods of literature study, questionnaire and statistics, the paper makes a qualitative and quantitative analysis of the Korean wushu practitioners, the external environment of wushu communication and the development status of wushu in Korea. According to the current international environment and the national specialty of wushu, the paper puts forward the promotion strategy for Chinese wushu from the five aspects of spreader, communication content, communication media, audience and communication effect. The strategy includes making joint efforts by both authoritative and civil spreaders, giving consideration to both the balance and outside-and-inside contents of communication, enriching communication media and expression means, paying attention to the two kinds of audience and adjusting communication strategy, improving communication ecology according to communication effect, etc. |