| Event sponsorship is an important source of large-scale sports events for finance but at the same time also brings sports event risk, risk events sponsored research can provide the basis for sports screening event sponsors, and in the event of the whole process of risk prevention and treatment advice. Using literature review and the Delphi method, put forward the main compositions of the risk events sponsored the financial risk, reputation risk, risk, legal risk and competitive risk. According to the different stages of competition, that is, bidding stage, organize and hold phase, respectively, set up different stages of the competition sponsored risk index system, and points out that different stages should be the main focus of the sponsorship of the type of risk. Against these risks sponsorship, events sponsored by evading measures and treatment measures are put forward, the comprehensive use of these measures, on the one hand, aims to reduce the risk of sponsorship, on the other hand ensure competition to be able to react quickly when risk to reduce the risk of loss. |
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