基于技术接受模型的上海健身服务产品网络团购意愿研究

Study on the Network Group Purchase Intention of Shanghai Fitness Service Products Based on Technology Acceptance Model

DOI：

中文关键词:上海健身服务产品网络团购意愿技术接受模型

英文关键词:Shanghai fitness service product network group purchase intention technology acceptance model

基金项目:2014年上海市体育局体育社会科学决策咨询研究项目（TYSKYJ2014075）

作者	单位
司方祺	上海体育学院
钟天朗	上海体育学院

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中文摘要:

本文以参与过上海健身服务产品网络团购的消费者意愿为研究对象，运用文献资料法、访谈法和问卷调查法等研究方法，通过对参与过健身服务产品网络团购的消费者进行调查，分析健身服务产品网络团购消费者的意愿、影响消费者意愿的因素和各因素之间的关系；以技术接受模型为基础和核心，结合健身服务产品特性和网络团购特性构建健身服务产品网络意愿影响因素模型，并以此为基础进一步探讨了感知有用性、感知易用性、产品因素对健身服务产品网络意愿模型的影响。

英文摘要:

Taking the consumers who have joined in the network group purchase of Shanghai fitness service products as the subjects, and by the methods of literature study, interview and questionnaire, the author made an investigation of those subjects. The article analyzes the intention of the network group purchasers of fitness service products, the factors affecting their intention and the relations between the factors. Taking technology acceptance model as the base and core, the article tries to form a model of the network intention influence factors of fitness service products according to the characteristics of fitness service products and network group purchase. Furthermore, the article discusses perceived usefulness, perceived ease of use and the effect of product factor on the network intention model of fitness service products.

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