城市居民参与市内体育休闲旅游影响因素研究——以上海市为例

Study on the Influential Factors of Urban Residents’ Participation in City Sports & Leisure Tour ——A Case Study of Shanghai

DOI：

中文关键词:城市居民体育休闲旅游参与意愿影响因素

英文关键词:urban resident sports & leisure tour will of participation influential factor

基金项目:2014年上海市体育社会科学决策咨询课题（TYSKYJ2014066）

作者	单位
郭安禧	上海商学院
孙雪飞	上海商学院
王纯阳	五邑大学

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中文摘要:

研究城市居民参与市内体育休闲旅游意愿影响因素的研究成果还很罕见，这不利于从影响因素的角度为市内体育休闲旅游发展提供智力支持。本文以上海市为例，实证研究了城市居民的社会经济条件、体育休闲旅游项目质量、相关的信息传播渠道、旅游目的地的属性条件4个影响因素对城市居民参与市内体育休闲旅游意愿的影响。研究结果表明：（1）城市居民的社会经济条件不会对城市居民参与市内体育休闲旅游意愿产生显著正向影响；（2）旅游目的地的属性条件对城市居民参与市内体育休闲旅游意愿没有显著正向影响；（3）体育休闲旅游项目质量是影响城市居民参与市内体育休闲旅游意愿的重要因素；（4）相关的信息传播渠道是城市居民参与市内体育休闲旅游意愿的重要前因变量。本文最后就研究结果做了进一步讨论。

英文摘要:

Researches on the influential factors of urban residents’ participation in city sports & leisure tour are rare. This is not conducive to the provision of intellectual support for the development of city sports & leisure tour from the perspective of influential factors. This study, taking the city of Shanghai as an example, makes an empirical study of the four influential factors, which affect the will of urban residents’ participation in city sports & leisure tour. These factors are: socio-economic conditions (SEC) of urban residents, project quality (PQ) of sports & leisure tour, related information dissemination channels (IDC) and property conditions (PC) of tourist destination. The result of the study shows that SEC and PC have no significant positive influence upon the will of urban residents’ participation in city sports & leisure tour; PQ is an important factor affecting the will of urban residents’ participation in sports & leisure tour; IDC is an important antecedent variable concerning the will of urban residents’ participation in city sports & leisure tour. Further discussion about the research conclusions can be found in the article.

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