从社区体育到驻市明星：媒体人吴驷展望上海构建体育名城

From Community Sports to Stars in the City: Wu Si, a Senior Media Professional’s Expectation of Turning Shanghai into a Famous Sport City

投稿时间：2016-04-23

DOI：

中文关键词:上海体育之都社区明星活动

英文关键词:Shanghai sport metropolis community star in the city

基金项目:

作者	单位	E-mail
姜威	上海体育学院体育新闻传播与外语学院	jwem@sina.com
蒋婧	上海体育学院体育新闻传播与外语学院

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中文摘要:

围绕上海体育如何发展的问题，笔者对沪上资深媒体人吴驷先生进行了专访。受访者提出“体育之都”这一概念，并指出这一概念包含的几个层面：一是要着重发展社区体育，二是指举办一个自下而上的、渗透在我们生活方式里的全民参与、全城联欢的节庆活动。三是同时发展上海各区县的特色体育，建议明星“驻市”——让明星深入到各个社区来带动“体育之都”活动的开展，同时媒体融合，来扩大活动的影响力。

英文摘要:

Centering on the development of sports in Shanghai, the author interviewed Mr. Wu Si, a senior media professional in Shanghai. Mr. Wu puts forward the concept of Sport Metropolis and points out that the concept includes several meanings. First, attention should be paid to the development of community sports. Secondly, the city should host a bottom-up sport festival, which is permeated in our lifestyle and participated by all the citizens of the city. Thirdly, we should develop the characteristic sports in the different districts of Shanghai simultaneously, expand the star effect in the city and use media to further the influence of sports.

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