韩国媒体中体育明星形象的报道特征——基于金妍儿的新闻报道分析

The Coverage Features of Sport Stars in Korean Media: Based on the analysis of Coverage Concerning Yu-naKim

投稿时间：2016-04-16

DOI：

英文关键词:East Asia Daily Yu-naKim news coverage heroism commercialism

基金项目:

作者	单位	E-mail
郑智妍（韩）	上海体育学院体育新闻传播与外语学院	stopno1@hanmail.net
陈丽江	上海体育学院体育新闻传播与外语学院

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中文摘要:

通过韩国主流综合性日报《东亚日报》对著名体育明星金妍儿的新闻报道分析，探讨韩国媒体中体育明星的报道特性。研究从体育赛事新闻报道中如何描写作为选手的金妍儿，及作为明星的金妍儿两个角度进行分析，得出如下结论：第一，体育赛事新闻重视金妍儿的比赛水平，强调成绩至上，并试图促进金妍儿的英雄化现象。第二，体育明星新闻重视金妍儿的商业价值，并体现出提高商品价值、追求企业利润等商业主义特性。

英文摘要:

Through the analysis of the coverage of Yu-naKim, a famous sport star in Korean key newspaper East Asia Daily, the paper focuses on the coverage features of sport stars in Korean media. It studies how the news reports depict Yu-naKim as an athlete and how they depict her as a star. The conclusion is that firstly, the event news pays attention to Yu-naKim’s competition performance and ranking and tries to make Yu-naKim as a national heroine. And secondly, the news of sport stars lays emphasis on Yu-naKim’s commercial value and features commercialism of enhancing goods value and pursuing profits.

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