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| 乒乓球赛场的视觉变革 |
| Visual Transformation of Table Tennis Courts |
| 投稿时间：2016-07-15 |
| DOI： |
| 中文关键词:乒乓球 器材场地 视觉革命 |
| 英文关键词:table tennis equipment visual revolution |
| 基金项目:“上海体育学院研究生教育创新基金冶资助项目”（yjscx2015060） |
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| 中文摘要: |
| 作为乒乓球运动的核心，乒乓球赛场一直是乒乓球视觉展示的焦点。本文从体育场地视觉角度论及了乒乓球场地变革的主要内容及其衍变、发展的历史过程。通过深入分析借鉴视觉革命在体育比赛的特殊作用及运用，探讨了乒乓球运动传播的困境及乒乓球视觉转向的科技动因，并从微观视角就我国乒乓球器材生产商红双喜公司近10年来乒乓球场地器材的变革为例，对乒乓球场地的视觉革命与乒乓球运动的传播的互动关系进行了多角度透析，理顺二者互为动因的关系，提出了未来乒乓球运动场地的视觉变革方向。 |
| 英文摘要: |
| As the core of table tennis, the court has always been the focus of the visual display of table tennis. This paper discusses the main contents of the table tennis court reform and the historical process of the evolution and development from the visual angle of sports facilities. It analyzes the special role and application of visual revolution in sports competitions and explores the dilemma of the spread of table tennis and the scientific motivation of the visual turn of table tennis. From the micro perspective and taking the example of the reform of table tennis court and equipment in the past ten years by China’s table tennis equipment manufacturer Double Happiness, the paper makes a multi-angle analysis of the interactive relations between visual revolution of the table tennis court and the spread of the sport. It points out the direction for visual transformation of table tennis court in future. |
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