Using the methods of documentary study, interview and questionnaire, the researchers investigated the gender, age, income and educational background of the participants of Ningbo Mountain Marathon 2016 as well as the event conditions and the various services in order to discuss the competitor's general information, the degree of satisfaction and development plans. Some indices are compared with those of the event in 2015. The research shows that in future, the event organizers should pay more attention to safety and scientificity of track planning, improve event services and pay attention to participants' requirements. They should strengthen the construction of the official website and integrate the information of volunteer resources. The event derivative products should be developed so as to form brand effect and accelerate the boom of local tourist industry. |