我国城市马拉松赛事发展现状和对策建议

Current Status of the Development of City Marathon in China and the Relative Suggestions

投稿时间：2017-02-28

DOI：

英文关键词:city marathon race development suggestion

基金项目:

作者	单位
熊行雯	上海体育学院经济管理学院
赵洋	上海体育学院经济管理学院

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中文摘要:

主要运用文献资料法，阐述了当前我国城市马拉松赛事发展的现状，总结概括我国城市马拉松赛事的特征，提出城市马拉松赛对促进体育消费、推动产业发展、树立城市品牌、宣扬城市文化、积极响应全民健身计划、打造健康城市有重要作用。基于当前我国城市马拉松赛井喷式的发展速度，研究认为需要在赛事运作的“量质齐飞”、“跑者文化”的重塑、全民健身的“科学化”和以“公益”为核心的价值诉求方面做出努力。

英文摘要:

Using the method of literature study, the article elaborates on the current status of the development of the city marathons in China and summarizes the characteristics of the city marathon races. It concludes that marathon plays a pivotal role in promoting sports consumption, enhancing industry development, establishing city brand, carrying forward city culture, responding actively to Mass Fitness Program and constructing a healthy city. Since the city marathon races in China are developing at a tremendous speed, it is necessary to make greater efforts in event operation, i.e., upgrading both the quantity and quality of the race, reshaping "runner culture" and pursuing the scientification of mass fitness and the value with public benefit as its core.

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