Using factor analysis and principal component analysis, the article establishes the quantitative indicators of sports industry environment assessment to analyze the difference between the 31 provinces (cities, districts) in China. By the method of clustering analysis, It classifies China's sports industry environment into four categories according to the strength of the governments and the status of the markets. The first category (strong market, weak government) includes Beijing, Shanghai and Zhejiang Province. The second category (strong market, strong government) includes Jiangsu, Shandong and Guangdong Provinces. The third category (weak market, strong government) includes the provinces of Hebei, Shanxi, Liaoning, Anhui, Fujian, Henan, Hubei, Hunan, Sichuan, Shaanxi and the cities of Tianjin and Chongqing. The fourth category (weak market, weak government) includes Inner Mongolia, Jilin, Heilongjiang, Jiangxi, Guangxi, Hainan, Guizhou, Yunnan, Tibet, Gansu, Qinghai, Ningxia and Xinjiang. Based on the conclusion of the study, the article puts forward some suggestions for optimizing provincial sports industry environment from the aspects of sports industry policy, industry structure, advantages and disadvantages of the industry, the relationship between government and market, etc. |