| The involvement of large capital in Internet sports media has accelerated the industrialization of Internet sports media, but also exposed its shortcomings in terms of operations management and profitability. This paper mainly uses literature review method and case analysis method to innovatively propose the concept and basic path of industry linkage against capital operation difficulties of Internet sports media. The study believes that at this stage, it is difficult for a single sports media to realize oligopoly. The conditions for sports companies to get involved in the media industry are not yet mature. Therefore, Internet sports media needs to solve the existing common capital operation problems through industry linkage; Internet sports media has distinct channel advantages and abundant market space. Therefore, on the basis of realizing government's macro regulations, an effective industry linkage can be formed. Finally, based on the research framework of media sports theories, the study sorts out the linkage paths of Internet sport media in the aspects of game copyright, brand positioning, talent turnover, content production, investment and financing, which provides guidelines for the development of Internet sports media in the future. |
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