Employing the methods of literature review and logical analysis, this paper first analyzed the development of sports industry in London, explored the important measures and successful experience of sports industry development in London, and then put forward the following suggestions according to the present situation of Shanghai sports industry: Actively cultivate sports culture and promote sports consumption, enrich sports infrastructure and broaden participation channels, encourage diversified capital investment and expand public participation, bid for major international events and improve the tournament system, construct a modern market system to activate the market, clarify the government service function, and promote industry development. |