Based on the data of sports goods manufacturers in 2013 China Industry Business Performance Data, this paper analyzes the influencing factors of export trade of sports goods manufacturing enterprises by using Probit model and marginal analysis, and finds out that there is a "productivity paradox" in sports goods manufacturing enterprises in China, and with the improvement of productivity, the export of enterprises tends to decrease. The operating time, the number of employees, the per capita wage and the sales volume all have a positive impact on the export of sports goods manufacturers, while the total investment in fixed assets from the enterprise has a negative impact on the exports. From the regional perspective, the per capita GDP of the region, the profitability and economic strength of large-scale enterprises will have a positive impact on the export of enterprises, while the level of education is negatively correlated with the export of enterprises. |